This new role in the largest portfolio at GovNet focuses on some of the largest education events in the country. We are looking for an enthusiastic and organised individual with a passion for marketing that is looking to work in a fast-paced and targeted environment. The successful candidate will join as a junior member of the marketing team and will be provided with support and on the job training to further their experience and knowledge of marketing and events.

Company background:

At GovNet, we create communities through events.

We run exhibitions, conferences and training courses that serve and improve the communities we are passionate about. We are experts with a deep understanding of the evolving challenges these communities face and we have made it out mission to help them. We are proud of the impact we’ve made on our markets, from education to healthcare to emerging tech.

Main Responsibilities will include but will not be limited to

• Multi-channel execution of marketing - support the delivery of the campaign plans, ensuring each activity is delivered within deadline, and gains the required audience reach across all audiences
• Work with the wider marketing team to support key external suppliers and internal teams to ensure all channels are effectively optimised to produce the best results with the most effective spend.
  
• Brief, distribute and measure marketing campaigns – email, social media, PPC, press, partner activity, content, video & live events
  
• Provide social media support for each event to improve online brand presence – message scheduling, group message interaction, administer follower acquisition and engagement campaigns.
  
• Plan, schedule and monitor targeted PPC and social media paid advertising campaigns that generate awareness, boost brand presence and drive registrations.
  
• Contribute towards the newsletter, securing content from partners, speakers, editors, and exhibitors to drive new customers to the website.
  
• Working with the marketing and content teams, execute content marketing programmes that drive new audiences and retain existing customer groups.
  
• Work with the marketing team to identify new and insightful co-marketing partners (comprising media, press, associations, membership bodies) and manage media partnership delivery.
  
• Provide regular channel analysis for regular reporting of event KPI performance vs. target.
  
• Provide general admin support as and when required to the team.

Skills and Qualifications:

• Experience of working within the events industry – desirable
• Experience or passion for marketing (must have desire to develop career within marketing).
  
• Understanding of customer targeting and segmentation
  
• Demonstrable knowledge of SEO and writing for digital platforms
  
• Proven social media for business experience
  
• Demonstrate a real understanding of brands and understands the importance of measurement
  
• Strongly results-focused, able to clearly demonstrate success via proven metrics
  
• Demonstrable ability to communicate confidently and to negotiate

What do we offer?

• Competitive Salary and 20% OTE through profit share
• 25 days holiday (increasing 1 day per year to a max of 28 days)
• Day off for your birthday
• Flexible working
• Perkbox
• Access to corporate discount at over 3500 UK gyms
• Techscheme
• Cycle to work scheme
• Childcare scheme
• Group Life Assurance
• Employee Assistance Programme
• Pension Scheme
• Opportunities for professional growth
• Summer and Christmas Parties and team socials