Junior Head of Content

Fantastic opportunity for a Junior Head of Content to join our growing GovNet Portfolio, working on confexes and webinars centred around Criminal Justice and Infrastructure - interested? apply below!
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We are recruiting for a Junior Head of Content to join our GovNet Portfolio, the portfolio currently contains confexes and webinars centred on various functions within government, if you have content production experience and an interest in policy, this could be the role for you.

At GovNet, we create communities through events.

We run exhibitions, conferences, and training courses that serve and improve the communities we are passionate about. We are experts with a deep understanding of the evolving challenges these communities face and we have made it our mission to help them. We are proud of the impact we’ve made on our markets, from education to healthcare to emerging tech.

The Divisions

The company incorporates multiple divisions which facilitate every aspect of the public sector, from local government and housing to the NHS and the education sector. No other company in the UK can boast such a wide range of dedicated and specifically tailored public sector events and for this reason, coupled with their industry contacts and knowledge, GovNet events always attract the most senior audiences and buyers and are recognised nationally as market leaders.

About the Portfolio

Within the portfolio, there is a distinct group of products that cater for technology in the public sector, and such products include GovICT, DigiGov and the Cyber Security Summit. Other confexes include the Modernising Justice event, the Anti-Fraud event, and the Housing event, to name a few. This role will be centred on the non-tech part of the portfolio, primarily Criminal Justice and Infrastructure.

What We Are Looking For:

The role involves taking responsibility to produce several annual confexes and a series of webinars that surround them, from the initial research stages through to speaker sourcing and management of all content. You will also play a key role in the relationships with all the event’s main supporters, sponsors, speakers, and partners, from the central government departments through to practitioners, think tanks, stakeholders, and corporate vendors.

Main Duties and Responsibilities:

Research and event strategy

  • Responsible for ongoing extensive and in-depth industry research via telephone, online, and in-person to ensure that the events’ strategic development is correctly aligned to market wants, needs and developments
  • Work with Marketing to build accurate event audience profiles, and utilise these to inform marketing and sales strategy
  • Oversight of the production of all exhibition content elements including plenary and sponsor sessions, written and online content, and partner content; responsible for both production and delivery
  • Working with the Event Director, undertake strategy related analysis, research, and commercial feasibility assessment projects to develop the portfolio
  • Produce and deliver event briefings, together with the Content Executive, to show teams and work closely with sales and marketing teams to be actively engaged in the commercial success of the event
  • Management of competitor event tracking processes and analysis to create own event USPs
  • Work with the Sales and Marketing teams to research, create and deliver a series of sponsored webinars related to the annual events throughout the year

Stakeholder management

  • Develop and maintain close and effective relationships with partner organisations, clients, and speakers from both public and private sectors, with a view to increasing collaboration
  • Develop and build close and effective relationships with Marketing, Sales and Operations teams
  • Participate in client-facing meetings as required by the Event Director and Sales Team
  • Collaboratively work with session sponsors to create a session that meets client objectives as well as delegate educational needs

Content production, marketing, and copywriting

  • Oversight of the delivery of all confex content elements including speaker recruitment and engagement, onsite delivery, written and online content, and partner content
  • Collaborate with the marketing team in the creation of a content marketing strategy
  • Collaborate with the Event Director and sales team to create compelling, sales-driven copy for a range of platforms (web, brochure, email, social media etc.) to drive exhibition and sponsorship sales
  • Advise on segmentation and different drivers for attendance across target audiences
  • Support marketing team on content marketing initiatives which involve speakers such as blogs, Q&A’s and insight pieces

General Management

  • Management of project deadlines
  • Budget management for partner engagement and collaboration

Essential Skills and Experience:

Essential

  • At least 36 months’ proven track record in event content management
  • Strong commercial understanding and ability to understand the commercial implications of public policy
  • Strong research skills and ability to quickly digest new information
  • Excellent written and verbal communication skills
  • Ability to write convincing commercially focused copy for a range of mediums
  • Excellent influencing and negotiating skills
  • Excellent attention to detail
  • Ability to network confidently and competently, often with senior stakeholders
  • Experience of using content management systems (websites)
  • Strong organisational skills and ability to prioritise work to meet deadlines and targets
  • Experience of working effectively within a matrix team structure
  • Self-motivated, professional, and focused in all aspects of work
  • The ability to thrive in a challenging, fast-paced and high-pressure environment
  • The ability to research and develop the content for multiple events concurrently
  • Interest in and understanding of public and education policy

Desirable

  • Experience of people management
  • Experience of managing budgets
  • Understanding of project management principles, techniques, and tools
  • Interest in and understanding of the public sector

What do we offer?

  • Competitive Salary plus 20% OTE through profit share
  • 37.5 hour week
  • 25 days holiday (increasing 1 day per year to a max of 28 days)
  • Day off for your birthday
  • Flexible working (currently working from home due to COVID-19)
  • Perkbox
  • Access to corporate discount at over 3500 UK gyms
  • Tech scheme
  • Cycle to work scheme
  • Workplace Nursery scheme
  • Group Life Assurance
  • Employee Assistance Programme
  • Pension Scheme
  • Opportunities for professional growth
  • Summer and Christmas Parties and team socials

Please note we close over the Christmas holidays and so applications will not be viewed until week commencing 4th January 2022.

Additional information

  • Remote status

    Hybrid remote

Or, know someone who would be a perfect fit? Let them know!

London

25 Eccleston Yards, Eccleston Pl
SW1W 9NF London Directions enquiries@govnet.co.uk

Already working at GovNet Communications?

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email
@govnet.co.uk
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